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In New York City real estate, pricing is everything. Even the most extraordinary luxury condo, co-op, or historic estate can linger if it’s misaligned with buyer expectations and current market conditions. In 2025, with tightening financing and more cautious buyers, smart price adjustments have become central to keeping momentum alive.

 

NYC real estate property on the market 2025

 

NYC Listings Are Taking Longer to Sell — Here’s the Current Landscape

Time on Market in 2025

  • The average time on market in New York City is now close to 125 days — significantly longer than most other U.S. metro areas.

  • Statewide, New York listings show a median 85 days on market, according to Realtor.com. (realtor.com)

  • By comparison, in many U.S. cities the median is just 30–60 days, meaning NYC sellers face a more prolonged marketing cycle before securing offers.

  • In Manhattan, reports in May 2025 also noted that average DOM has risen about 15% year-over-year, reflecting slower buyer decision-making. (thriverealestateteam.com)

This longer timeline means sellers must be more proactive. Without a pricing strategy, listings risk growing stale before serious buyers even step through the door.

Why This Slower Pace Increases the Stakes of Price Adjustments

  1. Stale listings lose valueAs days accumulate, buyer psychology shifts — what began as a desirable property becomes one with questions: “Why hasn’t it sold?”
  2. Search bracket shifts matter moreDropping into a lower price tier can open the listing to fresh buyer segments. In NYC, that move can drive significant additional traffic.
  3. Negotiation leverage changesIn a slower market, buyers feel they have more leverage. A preemptive, well-timed adjustment helps maintain seller control.
  4. The “relaunch” effectTreating a price cut as a relaunch — updating marketing, photos, and outreach — helps reframe the narrative and catch attention once more.
  5. Avoiding deep discounts laterListings that linger often face steeper discounts. Better to adjust earlier than to recover from negative momentum later.

How to Adjust Pricing in NYC (Without Overreacting)

  • Use local comps (same building, same floor, nearby block) rather than citywide trends.
  • Change the price by enough to move into a new bracket (not just $50K on a $5M listing).
  • Relaunch: update visuals, email brokers, re-syndicate.
  • Track activity post-adjustment and be ready to act again if necessary.
  • Be transparent with brokers — explain it’s strategy, not desperation.

Final Thoughts

In 2025’s NYC real estate environment, time is one of your greatest adversaries. With the average time on market hovering arou

nd 125 days, compared to 30–60 days in many other cities, sellers cannot afford to “wait and see.” Strategic, timely price adjustments are essential — they help reset perception, reignite traffic, and keep your listing moving forward rather than stagnating.

If you’re preparing to list or reprice a luxury condo, co-op, or estate property in New York City, we’re ready to partner with you to calibrate the right strategy — backed by hyperlocal data and real experience.

All the best, 

Howard Morrel & Leslie Hirsch, Co-Founders, Trusts and Estates Division  

Christie’s International Real Estate Group 

(212) 956-4823 

mha@christiesrealestategroup.com 

By Leslie Hirsch Christie’s International Real Estate Group Trusts & Estates Division At Christie’s Trusts & Estates Division, we often encounter an issue unique to New York City co-op apartment sales, particularly in estate sales—the loss of the original stock certificate. Not having the original copy of the co-op stock certificate can lead to delays […]

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