How We Market Your Property
Telling Your Property’s Special Story to Prospective Buyers
By Howard Morrel & Leslie Hirsch
We strongly believe that when marketing real estate, every property has a tale to tell, a unique narrative that sets it apart in a sea of options. Unlocking the full potential of a property requires a meticulous approach that highlights its distinctive features and lifestyle or investment potential. Whether it’s a historic brownstone in Brooklyn, a sleek penthouse in Manhattan, or a waterfront estate in the Hamptons, we recognize that each property offers something special to prospective buyers or investors—its very own story.
We Highlight Special Features
To ensure that a property’s unique attributes are brought to the fore, we are obsessive about imagery and detail. Our agents collaborate closely with our marketing team to craft a tailored plan for each property, leveraging a diverse array of tools and channels to showcase its full potential and resonate with its target audience. From professional photography and videography to immersive virtual tours, we go above and beyond to allow prospective buyers or investors to envision themselves living or investing in the space.
Think Broadly, Go Big
We understand the importance of reaching a broad audience, both locally and internationally. That’s why we employ a multi-faceted approach that includes PR initiatives, targeted digital advertising campaigns, direct mail outreach, and strategic placement in print publications for maximum exposure.
International buyers are increasingly important in the New York City real estate market. To tap into this lucrative segment, we leverage our extensive network of international partners and affiliates through Christie’s International Real Estate to showcase our properties to a global audience, positioning them as attractive investment opportunities on the world stage.
Leveraging Technology, Trends, Contacts
From stunning visual presentations and immersive virtual tours to targeted digital advertising and exclusive events, our marketing experts leverage the latest technologies and trends to elevate your property’s visibility and desirability in the marketplace. Along with the power of the Christie’s brand and reach, we bring our special knowledge and broad industry contacts to bear on every engagement.
Digital Marketing
Over 95% of home buyers start their search online, emphasizing the critical need for strong digital marketing in the success of selling their property. We provide outstanding exposure through the latest technology, AI innovations, and trends. Christie’s International Real Estate’s world-class marketing maximizes visibility for you and your properties while engaging qualified buyers.
Social Media
According to Facebook and Instagram, approximately 380,000 people in the NYC area are house hunting on social media in any given month. Our custom marketing approach is designed to tell the story of your property through extensive advertising across all possible digital channels.
Exclusive Print Publications
We partner with a wide variety of national and international publications to advertise your property, in coordination with the larger Christie’s International Real Estate network. Combined, these publications reach hundreds of thousands of buyers across the nation and around the world.
Print Advertising
Strategically targeted to reach the world’s most qualified potential buyers, our advertising initiatives receive prominent placement in leading periodicals such as: The Wall Street Journal, Architectural Digest, Financial Times, Forbes, Robb Report, Vogue, and The New York Times.
Brochures & Postcards
Crafted for select properties, our listing brochures are distributed to more than 300 cities in 50+ countries. The high-quality brochures find an audience with homebuyers, investors, influential agents, and other prime prospects.
Artfully designed with superb production value, the brochures articulate the splendid amenities and unique lifestyle opportunities presented by each property.
Market Report
The Real Estate Market Report is derived from the Christie’s International Real Estate Group’s proprietary database, making it the most trusted and accurate real estate report in the region.
No other real estate brokerage has the resources available to offer this depth of expertise or insight regarding current and historical market conditions.
Referrals & Marketing Real Estate With Christie’s Auction House
Christie’s International Real Estate offers white-glove service to facilitate referrals between our global property network and the Christie’s Auction House. The power of this service is far-reaching and truly impressive.
Transcending traditional marketing venues, Christie’s International Real Estate showcases listings at auction sales, as well as exclusive events around the world, creating a unique synergy between real estate, art, and luxury goods.
Expert Property Preparation
Property repairs and staging help with marketing real estate so that you can sell your home faster and for a higher price. We can help you secure upfront costs for home improvements to get your property where it needs to be for optimal sale. These funds can be used for painting, staging, repairs, moving, and beyond.
Maximize the Value of Your Home
The Morrel Hirsch & Advisor team’s marketing and property preparation helps you attract more buyers, so that you can sell your property quickly and at the highest potential value. As noted above, funds can be advanced to you for home improvement services. When your home sells, you’ll pay the costs of services rendered.
Contact us to learn more! We look forward to working with you.
All the best,
Howard, Leslie, & Team
Attract Excellence → Deliver Perfection