By Howard Morrel & Leslie Hirsch
The Manhattan skyline is gaining a new beacon of luxury. Set to open in Fall 2026, the new Rolex Building at 665 Fifth Avenue is a 30-story boutique tower that mirrors the brand’s legendary commitment to excellence and timeless design.
Designed by Pritzker Prize-winning architect David Chipperfield, the 165,000-square-foot tower is inspired by the iconic fluted bezel of a Rolex watch. Its stacked, five-volume silhouette features lush outdoor terraces at every step-back, offering a modern architectural statement in the heart of Midtown.
Innovation Meets Sustainability
Rolex is setting a new standard for responsible urban development, targeting both LEED and WELL Platinum Certifications. Key features include:
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Energy Efficiency: A cutting-edge “double-skin” glass façade optimizes natural light while enhancing thermal performance.
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Eco-Friendly Systems: The tower operates on an all-electric system, utilizing rainwater recycling and advanced hydronic ceiling cooling to reduce power consumption and improve air quality.
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Refined Materials: The interiors feature artisanal pyrolave accents, terrazzo flooring, and warm walnut finishes, creating a high-performance workplace that feels like a sanctuary.
A World-Class Destination
The building will serve as a multi-dimensional hub, housing:
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A premier, multi-level Rolex flagship boutique.
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State-of-the-art office floors for Rolex and elite tenants, including Angeles Wealth Management.
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Exclusive amenities, including a private restaurant and event spaces for tenants.
“Sir David Chipperfield’s design captures the excellence, precision, and longevity that define Rolex,” says Luca Bernasconi, CEO of Rolex Watch U.S.A., Inc. “It sets a new standard for an exceptional workplace experience.”
As construction nears completion under the management of Pavarini McGovern, 665 Fifth Avenue stands as a testament to quality and innovation—a permanent home for a brand that defines the very essence of time.
Want to learn more? Let’s talk!
All the best,
Howard Morrel & Leslie Hirsch
Christie’s International Real Estate Group
(212) 956-4823
mha@christiesrealestategroup.com
