by Howard Morrel & Leslie Hirsch
57th Street Report
If you’ve ever lined up early on a Saturday morning for a dozen of those impossibly crisp-yet-fluffy bagels from Pop Up Bagels, you’re not alone. What started as a low-key backyard project in Connecticut quickly turned into a cult sensation — and now, it’s making a major splash right in Midtown Manhattan.
Pop Up Bagels has officially opened its latest (and possibly greatest) location at 120 W 57th Street, marking a bold new chapter for the rapidly growing brand. It’s their ninth shop overall, and their fourth in NYC, but this one feels like a real statement: they’re here to stay, and they’re coming for that NYC bagel crown.
A New Kind of Bagel Experience
Pop Up Bagels flips the traditional deli model on its head. No bacon, egg & cheese. No bagel sandwiches. Just freshly baked bagels — served warm — alongside an ever-rotating lineup of gourmet schmears (think hatch chile, honey brown butter, and even caviar-infused cream cheese). This week for Easter? Carrot cake cream cheese and cinnamon sugar butter stole the show. These playful, seasonal schmears keeps fans coming back to try more. Bagels are sold by the dozen or half-dozen, encouraging you to bring the party to your own table. It’s all about the “rip, dip, repeat” experience.
The 57th Street Opening: Bigger, Bolder, Bagel-ier
The 57th Street shop brings the signature Pop Up charm to one of NYC’s busiest corridors. Whether you’re grabbing a dozen on your way to Central Park or impressing coworkers with a mid-morning schmear spread, this spot is designed for both speed and style. The space is sleek, minimal, and as obsessed with detail as the bagels themselves.
What’s Next for Pop Up Bagels?
With locations popping up everywhere from Boston to Miami, Pop Up Bagels is scaling fast — but staying true to its core: high-quality bagels, no frills, all flavor. The brand has proven there’s room in the bagel world for something fresh, fun, and a little unconventional.
So next time you’re anywhere near Midtown, swing by the new 57th Street shop. Get there early, grab your dozen, and get ready to rip, dip, and fall in love.
Want to learn more? Let’s talk!
All the best,
Howard Morrel & Leslie Hirsch
Christie’s International Real Estate Group
(212) 956-4823
mha@christiesrealestategroup.com
