Big things are happening in Midtown! Two iconic luxury brands just inked major leases at some of the city’s most prestigious towers, adding serious momentum to Manhattan’s luxury retail market. As a NYC real estate team, we love keeping an eye on how these high-end deals shape the city—and these ones are worth talking about.
First up, Bonhams, the London-based auction house known for its world-class art and antiques, is packing up from Madison Avenue and moving to the sleek, pencil-thin tower at 111 W. 57th Street. This isn’t just any move; Bonhams is expanding from 30,000 to over 41,000 square feet and taking over the landmarked former Steinway Piano showroom, complete with a glass-wrapped atrium. That’s right—this is the same rotunda where legends like Rachmaninoff and Elton John once performed. With Bonhams in the house, this SHoP Architects-designed skyscraper is set to be a showstopper, both residentially and commercially.
Next, just a stone’s throw away, Moncler Group has subleased a massive 24,000 square feet at 767 Fifth Avenue, previously home to FAO Schwarz. Taking over Under Armour’s unoccupied space, Moncler will use the two-level location to showcase both its main brand and its luxury line, Stone Island. With its prime spot next to the Apple store and a plan to offer an “experiential” element, Moncler is bringing some serious high-fashion flair to the GM Building.
It’s moves like these that keep Midtown buzzing and make it one of the most dynamic neighborhoods in the world. Whether it’s luxury retail, iconic real estate, or innovative new spaces, this part of the city never stops evolving—and we’re here for it! If you’re as excited as we are and want to be a part of NYC’s constantly transforming landscape, let us help you find your next dream space in the heart of all the action