By Howard Morrel & Leslie Hirsch
Loro Piana and Bergdorf Goodman have partnered to bring a striking immersive installation on Fifth Avenue, capturing the essence of timeless luxury and New York sophistication.
Known as one of Manhattan’s cultural and fashion landmarks, Bergdorf Goodman now hosts Loro Piana’s Fifth Avenue installation, a visual tribute to the brand’s artistry and craftsmanship. The display transforms the department store’s windows into Art Deco-inspired scenes, showcasing the maison’s journey from natural fibers to refined garments and accessories.
The installation, visible even before entering the store, celebrates Loro Piana’s enduring presence in New York City. Each display captures the beauty of handcrafted luxury — an ode to the brand’s understated elegance.
As night falls, the collaboration comes alive through a spectacular light show, projected onto the façade of Bergdorf Goodman’s women’s store from 7:30 p.m. to 11:00 p.m. nightly. The illumination narrates Loro Piana’s story of innovation, artistry, and timeless appeal.
Inside the store, visitors can explore exclusive Loro Piana collections designed especially for this event. Personalized embroidery services are also available on the Grande Unita Scarf and Unito Blanket, offering guests a hands-on connection to the brand’s heritage of craftsmanship.
This partnership between Loro Piana and Bergdorf Goodman celebrates two icons of luxury fashion, united by a shared appreciation for detail, artistry, and timeless design.
Timeless meets timeless. Experience Loro Piana’s Fifth Avenue installation — a love letter to New York’s enduring elegance.
All the best,
Howard Morrel & Leslie Hirsch, Co-Founders, Trusts and Estates Division
Christie’s International Real Estate Group
