by Howard Morrel & Leslie Hirsch
57th Street Report
Prada has officially opened the doors to its new menswear flagship on Madison Avenue—a major move that reflects both the evolution of the brand and its deep-rooted connection to New York City. Housed in the same 724 Madison address where the original Prada NYC store debuted in 1997, the reimagined space marks a bold, fashion-forward return to its roots—this time, exclusively for men.
A Celebration of Italian Style and NYC History
Designed by renowned architect Roberto Baciocchi, the store is a sleek expression of Prada’s aesthetic:
minimalist yet luxurious, modern yet timeless. The interior balances sculptural elegance with rich materials like green marble, steel, and smoked mirror, crafting a refined atmosphere that feels both intimate and architectural.
But the space is more than just a shopping destination—it’s a cultural statement. For the opening night, the store became the backdrop for a star-studded celebration hosted by Miuccia Prada and Raf Simons, co-creative directors of the house. Guests included Jeff Goldblum, Alexander Skarsgård, Jake Gyllenhaal, and Tom Holland, all dressed in Prada, naturally.
Menswear Takes Center Stage
The timing of the opening is no accident. As menswear continues to grow and evolve, Prada is putting a strong stake in the ground. The store features the full breadth of Prada’s men’s collections, from classic tailoring to cutting-edge outerwear and accessories. It also offers personalized services, including made-to-measure tailoring and private appointments—catering to the modern man who values both style and substance.
New York Style, Italian Craftsmanship
Positioned at the heart of the Upper East Side, this flagship is more than a retail location—it’s a brand experience. From its curated product selection to its thoughtful design, the store encapsulates the seamless fusion of New York edge and Italian craftsmanship that defines Prada’s menswear vision.
Looking to shop the new Prada menswear collection in style? Head to 724 Madison Avenue and experience the new era of Italian luxury for men.
Want to learn more? Let’s talk!
All the best,
Howard Morrel & Leslie Hirsch
Christie’s International Real Estate Group
(212) 956-4823
mha@christiesrealestategroup.com
